Office Furniture Email Marketing
You are busy but you want to make sure the word gets out about the products and news that your manufacturers share with you! With over 20 years of successful direct sales experience to contract office furniture dealers and the Architectural and Design community as a Major Manufacturer Business Development Manager, Stay Visible Marketing can help you craft the message and stay consistently in front of your target audience.
Stay Visible Marketing works with Independent Rep Groups, Contract Dealers and Manufacturers across the United States and utilizes Constant Contact as the back bone for email marketing campaigns.
The Process:
- Provide the product to highlight
- Approve/provide edits for the email draft created by Stay Visible Marketing
- After final approval and appropriate time and day is selected for send out
- The email looks like it came from you and your firm and all replies go directly to you in your inbox
- Reports of open rate, click throughs to content on mail and email bounce rates are provided within 1 week of email being sent
Example of a typical email report:
1,284 list size
20.2% open rate (anything over 20% is hitting it out of the park)
10 Click Throughs - this is like someone leaving a voice mail and asking for you to call them back
Under 5% bounce rate (bad or non deliverable emails)
Report
Report
Report
Report
Report
Shown here, this is the first page of the excel spreadsheet that is sent to you the Sunday after your email is sent out.
On subsequent tabs you will find the details on who exactly opened and clicked on links in your emails. If company names and phone numbers are uploaded then those will also appear on the opens and clicks tabs. This makes for a quick "hot list" of people to call.
The "False Clicks" from mail servers checking for malware are removed as a result of using this report from Stay Visible Marketing.
All of this for a monthly fee of $450.00/month for 2 email sends per month and $50.00 for each additional email sent each month (plus the cost of your Constant Contact account – $40-195/month depending upon list size) (this fee is for office furniture industry only - other industries are based on our conversation).
A confidentiality agreement is signed with each client to assure both parties that the intellectual property (marketing strategy and contacts lists) are not shared and remain confidential.
