THE STORY
Karen started her career in 1998 in commercial office furniture in Southern California. Over ten years she worked as a project manager, designer, installation lead, and eventually Vice President of Sales for a furniture rental company. Because it was a rental operation rather than a traditional dealership, she worked on hundreds of projects, not dozens, ranging from a single desk to 400-workstation installations across multiple floors. That volume gave her an unusually deep understanding of how B2B companies actually buy, decide, and build relationships with their vendors.
She later spent five years representing a major office furniture manufacturer directly, working with dealers, architects, designers, and end users across Orange County on capital projects with sales cycles that stretched to 18 months. She learned what it takes to stay relevant to a prospect over a long period of time without becoming noise.
When she founded Stay Visible Marketing in 2012 she took that experience and turned it into a system. Not a marketing agency in the traditional sense. A company built around the idea that consistent communication, done well and done regularly, is what keeps B2B relationships alive long enough to turn into revenue.
Fourteen years later the core belief has not changed. The tools have.
